About Us

The improvement of animal welfare is a complex task and one that involves society as a whole. It can only be achieved when all partners in the value chain – agriculture, the meat industry, food retailers and consumers – decide to make real changes.

With we want to give you an overview and a classification of the different methods of animal rearing that underlie the production of products of animal origin. With this service, we hope to provide greater transparency for end consumers. You can find out more about the individual tiers of the method rearing labelling scheme and the associated requirements here.

So funktioniert's:

The seals of the Haltungsform: